Marius on Strategy and Communication

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Monthly Archives: May, 2013

AdNews Article – May 2013

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May 27, 2013 · Leave a comment

The Three Levels of Storytelling

Advertising and branding are often referred to as storytelling. But what exactly does this mean? I believe there are three levels of narrative that brands should consider when developing their … Continue reading

May 26, 2013 · Leave a comment

Step Back Into the Real World

Sometimes working in marketing and advertising means you have to take a step back in order to see the big picture. By being emerged in the world of advertising we … Continue reading

May 26, 2013 · Leave a comment

Consistency is King 2

A brand has to be complex enough to allow for a wide range of messages and styles of execution in its communication. While its personality, beliefs and values should always … Continue reading

May 26, 2013 · Leave a comment

BBH & WK

AME 2012 Presentation from Rob Campbell

May 26, 2013 · Leave a comment

Why Brand Onions Should Make Us Cry

How to (not) Fail from Martin Weigel

May 26, 2013 · Leave a comment

Antifragile Strategy

In his book, Antifragile, Nassim Nicholas Taleb, the author of The Black Swan, takes his theory of random events a step further. In short, all systems, from evolution and medicine to mental health … Continue reading

May 26, 2013 · Leave a comment