Marius on Strategy and Communication

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Monthly Archives: June, 2013

Love is Not the Answer

Merely being liked by your customers just doesn’t cut it anymore. Brands are obsessed with being loved. They believe people actually love them, and if they don’t, that telling them … Continue reading

June 28, 2013 · Leave a comment

Nearsighted Differentiation

Everybody knows that your brand must be different from the competitors and that your advertising must stand out to be noticed. Everybody knows it, yet why do most brands and ads … Continue reading

June 4, 2013 · Leave a comment