Marius on Strategy and Communication

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Monthly Archives: September, 2013

Cultural Strategy, or Why the Hell Aren’t We All Into This By Now?

There has for many years been this nagging feeling in the back of my mind that the existing theories of branding cannot possibly inform strategies that lead to the sort … Continue reading

September 27, 2013 · Leave a comment

A Little Rant About Research

More agencies and planners should use academic research in their work. Journals, whether on consumer behaviour and behavioural economics or on more category specific topics, are goldmines for strategists. Yet … Continue reading

September 3, 2013 · Leave a comment