Marius on Strategy and Communication

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Monthly Archives: June, 2014

Australia’s Communications Problem: Mumbrella Opinion Piece

I wanted to start a debate around the way we do things strategically and creatively, and challenge the fundamental principles on which our industry’s output is based. In order to … Continue reading

June 29, 2014 · Leave a comment

Coming Up: Interview With Douglas Holt

Douglas Holt, author of How Brands Become Icons and Cultural Strategy, has kindly agreed to answer a few questions. That’s coming soon, so if I were you I’d watch this … Continue reading

June 27, 2014 · Leave a comment

What We Can Learn From a Tampon Brand

If it is the size of the gap between the status quo and something new that helps determine to what degree that something grabs people’s attention, it would explain why … Continue reading

June 25, 2014 · Leave a comment

Never Have So Many Brands Spent So Much Money On Saying So Little

Two of Australia’s biggest brands, Optus and Commonwealth Bank, are leading the trend that’s currently sweeping the advertising and marketing industries, key words being one-word strategies and purpose-driven brands. Unfortunately, … Continue reading

June 16, 2014 · 1 Comment