Marius on Strategy and Communication

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Monthly Archives: September, 2014

Brand Strategy: Positioning & Implementation

I’ve always found it challenging to define brands in a meaningful way in writing. Words never seem to justify the complexity of a great brand. So what should a brand document … Continue reading

September 4, 2014 · Leave a comment

How To Think About Brands Differently

We all want to develop meaningful brands, but somehow usually end up sliding down the well-slidden slope of clichés and conventions. I’m constantly thinking about how to develop brands that stand … Continue reading

September 1, 2014 · Leave a comment