Marius on Strategy and Communication

What it says on the tin

How Coke Life Should Have Been Launched

With the recent launch of Coke Life I believe a great opportunity to create a long-term brand has been missed. Cultural sensitivity and a basic understanding of Coke’s brand equity have been replaced with the usual clichés and desperate craving for short-term sales. So here’s what they should’ve done instead:

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This entry was posted on April 14, 2015 by in Uncategorized.
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